Five of us headed up to the IVCA Awards last Friday night, held at the Grosvenor House Hotel on Park Lane. Credit to the organisers for doing something different, the centrepiece of the stage was a Projection Mapped IVCA logo, a relatively new technology that was used to great effect, mixing pre-recorded and live content seamlessly.
The atmosphere was electric the whole evening, but excitement turned to nerves as our category was called out. As each runner up was announced, the chances of winning Gold, and the amount of nail biting, increased. We waited with bated breath as compère Kate Silverton finally said;
“A perfectly pitched, wholly digital project that was not only highly complex, but also high risk. Reaching a global audience with an arsenal of digital platforms and doing so with incredible production values, our judges awarded Gold to… Mediakinetic and Five by Five.”
Our table exploded with excitement, we jumped to our feet and made our way to the stage… everything after that is a blur (including the pictures). Here we are, though, with our award, and the teams from Mediakinetic and Activision:
A huge thanks has to go to not only Mediakinetic for doing such a fabulous job, but also everyone at Five by Five (past and present) who invested a part, if not all of their lives during October and November to make the 5 hour, HD streamed, Pan European Launch party a success. If you haven’t seen them yet, here are the best bits from the launch:
Call of Duty:MW3 Launch Behind the Scenes from Five by Five on Vimeo.
